Another week and another review!
I’m having a great weekend as my little brother is back from Australia for 2 weeks, he lives out there full-time but he comes back every year so it’s nice to catch up.
I’d like to speed through this week’s review as I am expected to be at the pub in a few hours time and then I have a family bbq as well.
Hope you are all having a great Sunday 🙂
Interesting article, I’d not heard of the Ableton live app before I read this article, it’s very interesting though as it looks like you can actually play full-scale musical instruments using VR.
I looked for some live cases and there are loads on YouTube but I couldn’t find anything that really showed it all off, I’ll do some more research and come back with some more info on it next week.
The app is called Ableton live and you can download it using the HTC Vive, it’s a really cool use of VR and its shows the VR has a place in the music industry! VR is really impacting the music industry and I expect we’ll hear more on this type of technology as time goes on.
Not too surprising to see that Apple’s AR Kit is the most socially shared AR story again this week!
It looks like the iconic maps app is going to be revamped and when I say re-vamped, I actually mean some awesome AR capabilities are due to be added!
Apple would like to guide you and me around the cities of the world using augmented reality, sounds awesome doesn’t it and I sure I would use it as the world is a complicated place! Having said that though, as humans we have become so dependant on technology getting us from point a-b, you just have to imagine in 10 years what it will be like.
There’s not a lot of information on it all at the moment but it’s obviously going to use both of the cameras to analyse our positions whilst mapping out the selected space. I would imagine it will have a really cool interface as well, you could apparently use it to search for a coffee shop, shops in an airport or shopping centre, it’s not too dissimilar from the existing maps app, I guess the fact that’s it’s just a digital overlay of the real world makes it pretty special though.
In last weeks review, I showed an infographic on the rise of virtual reality. This week I want to talk about where it actually all started. Now before I start, I want to point out that I was not even born when VR was introduced so I am never going to have all of the facts!
Let’s start with the basics though, VR is becoming more and more popular and with the rise of new and exciting headsets it is obvious that VR is here to stay, however, it hasn’t always been this way and if you do a little bit of research you can see it’s taken over 70 years to get it into the position it’s in today.
One interesting point though is that every other modern technology, smartphone, tablets, tv’s, the internet, for example literally flew off the shelves, why then is it different for VR, I am not sure but what I do know is that VR is awesome!
It was during the 1920’s when it actually all began with what would be described as optical illusions, I am going to leave it there, as I really enjoyed reading through this article and I know you will too and if you want to test your knowledge of the VR space then this is a real brain teaser.
I love this concept, going to the gym is always a tiresome exercise, enjoyable but if you are like me it can sometimes be hard to motivate yourself, I get a lot more done when I am with a mate.
Imagine having a virtual personal trainer that could push you through the rounds and create amazing fitness regimes, with the use of augmented reality you can work to a level of fitness that works for you, it’s just a straightforward way of working out at a location that works for you.
By incorporating AR into your fitness regimen, you can add fun and utility to your workout without sacrificing your gains.
I didn’t know that UPS was so into VR, not just VR drone technology as well.
All new UPS drivers typically go through 1 months training, it’s not your typical training though as they go through an intensive VR driving course, it’s a bit like our theory test, definitely more in depth. It’s a brilliant idea as VR is a great environment in which to perform a test in as it’s a solitary experience and I find when I use that it allows me to concentrate on the task in front of me as there’s nothing to distract me.
They are also using drone technology, launching from the van’s it looks like the drones can deliver certain goods by air, I guess this is down to getting goods into a remote area, I am not sure if the drones are being flown using virtual reality though, would be awesome if that was the case.
I really enjoy writing my weekly reviews, as I have always been passionate about technology and the benefits it can bring. It’s great that I can bring this passion to my day job, as head of business development for TDMB.
As some of you may already know, we’re a marketing firm based in Surrey. I am pleased to say that we are doing some great work in the VR and AR space, as well as other exciting technology sectors as well, such as AI and blockchain technology and 3D printing tech.
If, by any chance, you’re interested in talking about your company’s digital marketing strategy in the world of tech, please get in touch.
The whole team are techie evangelists at heart, with a strong background in digital marketing. Together, our aim is to bring our skills and our passion together and do our bit to make great tech companies shine.
If you’re interested in AI, my colleague Michele, our Head Content Strategist, produces an amazing weekly review. If you’d like to sign up please email – email@example.com
Also, James, our Founder, writes one of the best PropTech reviews in the space. To sign-up please visit – https://www.jamesdearsley.co.uk/
Enjoy your week, whatever you’re up to!
Catch up soon.