I was recently fortunate enough to be invited to speak on the “Is Social Overrated?” discussion on Google+ with Ray Hiltz, a nice guy and very astute when it comes to all matters of social.
Anyway, I thought I would share the discussion – my Google effects on my video were playing about so I look rather soft focussed but I hope it is worth your time. There were certainly interesting discussions about how companies are using social – both large and small companies.
We also talk a lot about how social is often misunderstood by companies and why we feel that is:
Should you be interested I first make an appearance just after the 8min mark and again for a longer section at 19mins: