Here is a quick progress report of the latest social media developments from 3 of the top social media networks.
Making Twitter Even More of a Trend
Twitter has made changes and improvements to its IPhone and Android apps to make searching through tweets a much faster and easier process for users. Twitter has also made searching for trends and tweets easier by adding in filters to enable searches to become narrower. Searches can now be tapered to just photos, videos or tweets from just those you follow. As if that wasn’t enough, it has also added an extra bonus for mobile users which means its now possible to keep up to date on what’s trending on TV, from your mobile.
LinkedIn: ‘Following’ the Crowd with a New Idea
LinkedIn is set to introduce new pages called ‘show case’ pages, that are designed to allow companies to do just that. Businesses can use these pages to demonstrate and exhibit important aspects and assets of their business, to ensure they get attention from the right people and build relationships. These new pages are a way for people to keep up to date with popular brands, hot new products or even just innovative ideas. LinkedIn members will be able to ‘follow’ these pages and by doing so will be given progress updates and information on future developments.
To create a ‘show case’ page simply select the ‘edit’ drop down menu on your company page and you’ll see the ‘create a show case page’ option – the LinkedIn analytics tool will enable you to monitor these pages too!
Who knew social media could cause such a large gender divide? According to recent research undertaken by NonProfit Quarterly, 80% of Google+ users are men and 84% of people pinning on Pinterest are women. This may seem like a ‘so what?’ survey and you may only think its useful for the marketers at Google+ and Pinterest. However, this is very important news for users and businesses alike – especially those who advertise on these sites – it tells you who your main audience is!
For example, if you have services or products that are predominantly for the female market, you’d be mad to pick Google+ over Pinterest to advertise them. It’s vitally important to consider your audience when advertising on social media and this research could bring you and your business one step closer to hitting the nail on the head with your advertising strategy!
(It would be interesting to see the results of a similar study conducted on other social media too)