As you have probably read by now Google Plus is being split apart into photos and streams and many have now dubbed the social layer as “dead” (once again!).
This week there has been a lot of speculation and a lot of misunderstandings from various media sources about the future of Google Plus. Yonatan Zunger , Google Plus’ head engineer recently mentioned that “The internal org was renamed “Photos and Streams,” because Sundar likes org names that match what the teams do. And since our org includes Photos, Google+, Blogger, and News, there you have photos, plus several streams of content.” (Phandroid)
Yonatan also mentions that the Stream in a nutshell is essentially the core part of the Google Plus experience and users will not notice any differences. It seems to me and as Yonatan also stated in a previous article that this so called “myth” of Google Plus dying is that some people feel that they are being forced to use Google Plus when this is not simply the case.
You can use Google’s cloud storage and photo tools without using Google Plus, and for those people who are avid Google Plus users, it will remain a great social platform.
In addition,Phandroid’s Derek Ross mentions that Google Plus’ social stream has been called a “stream” since it started back in 2011 when early features such as “Sparks” were adopted (those who started using the platform from the beta stages will remember them, basically now known as “What’s hot”).
Google Plus is simply evolving, breaking down the social layer seems to make sense, having the stream to keep up-to-date with the people you follow, using Hangouts for communicating, and thirdly using photos for posting and editing. Surely by doing this Google is making users’ lives a lot easier and taking the Google Plus experience to the next level.
Haters Gonna Hate
It seems that these various “deaths” that the media love to predict about Google Plus comes from people who simply don’t understand how the platform works. The concept of having circles seems to baffle many people, whilst other people are left scratching their heads at why nobody has plus oned of commented on their post when they have failed to build a rapport with their targeted audience. This is NOT and I repeat NOT Facebook.
For those who have been on Google Plus from the start or have simply clicked with the social layer straight away will know that for the engagement to flood in you have to join communities, engage with influencers, and share other’s content and to ultimately gain trust and to be authentic as possible. Unfortunately, it seems that many have been writing these articles have a Google Plus profile but have never once posted or engaged with anyone, so to them they see it as a “Ghost Town”.
One thing to remember that Google Plus ostensibly is still in its infancy, as a product it is evolving (the reported changes indicate this) and the guys that are part of the Google Plus team are always looking at ways to improve our experience of using it, whether that’s for checking our stream first thing on a Monday morning to improving the quality of Hangouts. For me, this so called “Ghost Town” analogy is dead, Google Plus is a thriving metropolis that has just simply evolved and will continue to flourish over a period of time.