Your alternative source for digital marketing news
In today’s 5:5 we look at a variety of stories from looking at the latest on desktop search market share to Facebook introducing 360 degree videos into the news feed. As we always say, there’s never a dull moment in the world of digital marketing!
Desktop Search Market Share : Google
may have peaked in the last year according to comScore
Last week, comScore released its U.S. report on desktop search market share and Google once again leads the way with 63.8 percent of the search market share (for desktop search; figure taken from comScore August report). Bing came second, with 20.6 percent and Yahoo saw 12.7 percent.
The data revealed that Bing was up just a fraction in the August report, while Yahoo was flat according to Search Engine Land. What was particularly interesting from the research was that Google’s search share is nearly down 4 points vs.a year ago when it was at 67.6 percent. From inferring from this, Google may have peaked from desktop search. (Search Engine Land, September 2015).
If you would like to know more about this topic we recommend reading Search Engine Land’s recent post (link in the anchor text above) and also visit comScore’s site.
Image Source : The Guardian
Nescafé to move sites to Tumblr
Nestle brand Nescafé has recently announced that it will move all of its global and local sites to Tumblr. The UK and Mexico will be the first sites to switch to the social platform.
Michael Chrisment (head of global integrated marketing) mentioned that the company is moving everything over accept consumer data, he also mentioned that Tumblr is a unique platform as well being connected and responsive and a great way to communicate to a younger audience.
A huge bonus for Nescafé for using Tumblr is the mobile friendly design, link this to the SEO benefits as well as the power for users to reblog posts and add DoFollow links, the brand has therefore got a massive potential to create a huge amount of organic traffic.
Nescafé have mentioned that they will not take a back seat with their other platforms now that they are concentrating on using Tumblr. Platforms such as Facebook which the brand has a big following on will continue to be used as part of their digital marketing strategy.
Image Source : Giphy
Chinese viewers disliking digital video ads
According to research, digital video is popular in China, however, digital video ads have been disliked by many. Viewers reported overwhelmingly negative feelings toward the ads, but that doesn’t mean they don’t work. (eMarketer, September 2015).
Despite having negative opinions, the research revealed that digital video ads were the second most popular ad type at 23% (only one percent behind of tv ads). Other ad types such as mobile and print were rated worse than digital ads.
The poll indicated that Chinese viewers preferred funny content (35%) and good stories (33%), so if you are planning to create content for a Chinese audience this is worth noting.
Interested in China and marketing? We recommend reading MarketingtoChina.com.
The Real Anti-Facebook is Email says Wired
Last year when Anti-Facebook social network Ello came on the scene with its ad-free approach, there was talk that it might kill off Facebook. A year later, Facebook continues to dominate, although I disagree with the Wired author who seems to think the social network has pretty much disappeared. In my opinion, it is very similar to Google Pus, you either get it or you don’t.
Moving away from Ello, an alternative source has appeared, email. Email newsletter service TinyLetter, the site which is owned by MailChimp has made sending a newsletter an easy as writing a Facebook status. In addition, you don’t need to download an app in order to create an alternative audience.
Both tech enthusiasts and journalists have taken a huge interest in TinyLetter in recent years and has slowly become a hip place to publish online content. You can read more about TinyLetter here.
Facebook brings 360 video experience to the newsfeed
Last week Facebook announced that it has started to roll out 360 degree videos, so far Star Wars, Discovery, GoPro, LeBron James, NBC’s Saturday Night Live and VICE are the first to trial it.
Users that have a camera that shoots in 360 degree mode will able to upload to the new format, it’s worth noting that these videos for the time being will only feature on desktop and for Android devices. Facebook have stated that support for Apple devices will roll out in the coming months.
For more on Facebook 360 degree videos we recommend reading Marketing Land’s article which you can view here.
Image Source : Marketing Land
What are your thoughts?
Which of our chosen 5:5 stories has interested you the most? Which digital marketing news stories have you been recently been following? As usual, we would love to hear from you feel free to leave us a comment via our Google Plus and Facebook pages. If you prefer to tweet us your thoughts, feel free to tweet James (@JamesDearsley), Mark (@MrkGrayson), and myself (@daviddhannoo).