5:5 : Five Top Digital Marketing News Stories in 5 minutes – 18th September 2015

POSTED BY   Sarah Etling
24th September 2015

Facebook finally unveils a dislike button!

Zuckerberg said he hopes the new feature will make it easier to express “empathy” for others, as not “every moment is a good moment.”  He said Facebook was “very close” to having it ready for user testing. A “dislike” button has been constantly requested by some users since the introduction of the now-iconic “like” button in 2009. However he went on to say he did not want it to be a mechanism with which people could “down vote” others’ posts. Instead, it will be for times when clicking “like” on “sad” posts felt insensitive.dis1

Prof Andrea Forte, an expert in social and participatory media at Drexel University in Philadelphia, said users will not suddenly turn on each other’s posts. “I suspect it will mainly be used to express mild disapproval, or to express solidarity when someone posts about a negative event like a death or a loss.”



One in five teens ‘wake up at night’ to use social media

A study of children in Wales found the regular night-time disruption is impacting on pupils’ health and happiness. One in five teenagers ‘almost always’ wakes up during the night to post messages or check their social media accounts, according to a new study. This nocturnal interaction with Twitter and Facebook is making children more tired during lessons and impacting on pupils’ overall happiness and wellbeing. Researchers at the Wales Institute of Social and Economic Research (Wiserd) conducted a survey of 412 pupils in year eight – ages 12 and 13 – and 436 pupils in year ten – ages 14 and 15 – in Welsh secondary schools. The teenagers were asked how often they woke up at night to use social media. Twenty-two per cent of the Year Eight pupils and 23 per cent of those in Year 10 answered ‘almost always’.

Wiserd’s Dr Kimberly Horton, who will present the findings to the British Educational Research Association’s annual conference in Belfast tomorrow, said it was ‘very important’ to discourage teens from using social media at night. “Having a regular wake time and using social media during the night appear to be more important in determining whether a young person is always tired during the day than the time they go to bed, how long they spend in bed, and having a regular bedtime,” she said.

Buy Button for Twitter – US Only!T

If you’re ever complained that you’re just not sure all your social media efforts are making any impact on your bottom line, maybe it’s time to test something a little bit more concrete. Twitter’s Buy Button, which began rolling out as a test around this time last year, is now being made available to everyone in the US through Twitter’s partnership with Stripe.

Twitter teamed up with a number of partners last year to test the market’s appetite for buying things directly through their Twitter feed. After trying it out with a limited number of brands the results must have been good, because, as Mashable reports, all brands can now offer an in-app buying experience from Twitter, powered by Stripe’s new Relay API. For the tech un-savvy, the concept of Relay might be a little confusing, but Stripe sums it up as:

“…an API for stores to publish their products, and for apps to read them. Relay makes it easier for developers to build great mobile e-commerce experiences, and for stores to participate in them.”

Relay can be used by many apps beyond Twitter, but that’s where most small business marketers will likely interact with its technology right now.


social media 2015What is your social media age? Take The Guardian Newspaper Test!

Just a bit of fun – Do you know your LOLZ from your ROFLs, your number of followers and are you fluent in the language of emojis? Michael Hogan asks ten multiple choice questions to see how up-to-date you really are!  Use this link  https://goo.gl/XSLdaw


Snapchat Launches First In-App Purchases With ‘Replay,’ Adds Selfie Filters Snapchat-flashy-features

Snapchat has a brand new revenue stream. Users of the Venice, Calif.-based messaging service can now purchase “Replays” of disappearing photo and video “snaps” they receive on the app, the company said in a blog post on Tuesday. Replays, priced at three for 99 cents, represent the first time users can spend money in the app. Snapchat still gives users one free replay per day, a feature it introduced about two years ago. However, a snap can only be replayed once. “They’re a little pricey — but time is money!,” the company said in its post.

Snapchat also included a new selfie animation tool in Tuesday’s app update. The feature, called ‘Lenses,’ allows users to add filters, graphics and sounds to snaps taken as selfies. Some of the lens settings, for example, let users distort their faces. The lenses can be accessed by pressing and holding while using the app’s camera.

Have a great weekend!

Enjoy the rugby!


The Digital Marketing Bureau

5:5 : Five Top Digital Marketing News Stories in 5 minutes – 18th September 2015

Sarah Etling

Sarah Elting is Head of Marketing at TDMB. Following a degree in Marketing, she headed to Italy to start up a property consultancy. On her return to colder climates, she embarked on a marketing and creative journey that over the course of 12 years evolved from launching paint collections to heading up the marketing of a successful PropTech start-up and becoming CIM qualified. Sarah now writes about all aspects of strategic marketing and technology and continues to be interested in Property.

Get in Touch With Sarah Etling


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