LinkedIn is the place to connect and network with professionals, seek desired employers, search potential employees and create business opportunities for you and your company. Thus, it is a place to impress and be impressed.
As noted previously, there are many ways that LinkedIn can help you grown these connections and make yourself known to like-minded and relevant people. In order to increase your chances of networking success there a 6 important things you should consider when creating your profile and using LinkedIn.
1 – Image
First impressesions are everything and as soon as someone is on your profile they will instantly be drawn to your picture. Make sure it is a good picture of you, preferably a headshot with a clear background. It should look professional and not be a snap of you with your mates at the pub. Think about how you might look at an interview or important event and use a picture that portrays you in this type of
2 – Language
What you say about yourself is very important. No one will take you seriously if you waffle on or throw in nonsensical keywords to try and make yourself sound good. Of course use keyword-optimizing (for 3/4 keywords max) to ensure you are found in searches. However, people are more likely to connect with you if you are honest and succinct.
3 – Personalisation
When requesting connections make use of the tool that allows you to write to the individual.Write something personal to them, either tell them why you are interested in connecting with them or even just address them by name. These small touches will make all the difference.
4 – Endorsements
Endorse the skills of people you have worked with or if you are familiar with their work. It’s a great way of showing appreciation of
someone and demonstrates to other users that they are a worthy connection to have. However, you should not ask someone to endorse your skills, it should be something that’s done freely. But, if someone does endorse your skills it can be good practice to send them a quick thank you.
5 – Recommendations
These can be viewed as personal references and can have a huge affect (both positive and negative) on your LinkedIn image. Therefore, you should never accept a recommendation from someone you don’t know or someone with a poor reputation, as this could reflect badly on you. Alternatively, they can be a great way to let others see how good you are!
6 – Messaging
When e-mailing or messaging someone think about personalization again. Try and sendindividual messages to people, as this will increase their chances of reading it. Make sure they know that you are sending the message just to them. If you’re not, or haven’t got time to write 50 of the same e-mail, then at least make sure you have un-ticked the box that says “allow recipients to see each other’s names and addresses”.