Digital Marketing News – All of the Latest Updates – Your Alternative Source
Hi guys and welcome to another 5:5 digital marketing news round-up giving you a quick snapshot of the latest news. As usual, we will be looking at an array stories and today we start by focusing on Google’s Gboard to ending our round-up and looking at Pinterest’s first TV ad. If you missed our last digital marketing news round-up catch up here.
Google’s Cool Gboard GIF Search Isn’t Coming To The Web
Gboard, Google’s keyboard for iPhone which from besides just being what it says on the tin so to speak, also comes with Gifs and emojis. What’s great about Gboard that there is no need to switch apps back and forth.
Unfortunately, for desktop there’s nothing in the pipeline *sigh*. Google engineer Rajan Patel mentioned in Marketing Land that they don’t have any further plans for Gboard just yet and suggested that those who want to use Google to find GIFs should search via Google Images, where after conducting a search, you can then narrow down your search to “Animated” (which you can find more about here).
Image source : Marketing Land
Eurovision Song Contest 2016 smashes record with more than 7m tweets
From Ukraine’s emphatic win to Justin Timberlake making an appearance at this year’s Eurovision Song Contest in Sweden, the show inspired more than 7 million tweets on the night – a new record for the Eurovision history books.
A mixture of viewers, brands, and celebs were out on Twitter in full force for a competition that was eventually won by Ukraine’s Jamala (Susana Jamaladinova). It can be inferred that this year’s Eurovision had more engagement on social due to the fact that it was aired in The U.S. for the very first time. Below are some of the tweets from the event.
— Eurovision (@Eurovision) 14 May 2016
Well ain’t that a thing. I’m really happy for Jamala & Ukraine. For once a song from the heart wins #EurovisionSongContest
— Simon Le Bon (@SimonJCLeBON) May 14, 2016
Image sources : NewsWeek
A Look At Instagram’s New Analytics
A lot of marketers have been crying out for Instagram analytics for some time now and it has been revealed that Instagram is testing detailed analytics.
The analytics, otherwise named Insights (similar to Facebook’s own analytics), will give a picture (no pun intended!) of audiences and posts.
According to Marketing Land’s Tamar Weinberg, follower/audience data will include age distribution, geographic distribution, gender distribution and follower activity by hour, among other data. In addition, Top Instagram posts will display all images posted within a specified period (seven or 30 days) and sorted accordingly by the amount of impressions.
Read more about Instagram analytics here.
Tumblr Launches Labs For Users To Test Experimental Features
The blogging platform has quietly launched a new program called Tumblr Labs that will allow its users to test out new and experimental features.
The Yahoo owned company have stated that anyone with a Tumblr account can use Tumblr Labs. The testing feature is available as a setting that you can just simply flip on or off at any time.
If you have a Tumblr account and are interested in using Tumblr Labs, to enable the feature, head to the new Labs Setting section .
Afterwards, you can customise the various experiments by turning them on or off, as they each have their own toggle switch. There are four to choose from :- Themed posts, Reblog graphs, Inside Tumblrs, and Queue+. Learn more about Tumblr Labs here.
Image source : Tech Crunch
Pinterest to launch first TV ad on Channel 4
On Monday the Pinning site aired its first TV ad on Channel 4 and the ads will air throughout Channel 4’s Eating Well with Hemsley + Hemsley and Made in Chelsea.
Elie Donahue, global head of marketing at Pinterest said: “The programming on Channel 4 captures the spirit and interests of the British audience and is a great match for the ideas people in the UK can find on Pinterest.” (The Drum, May, 2016)
Last month Pinterest launched its Promoted Pins ad format in the UK, announcing John Lewis and Made.com as launch partners.
Read more on Pinterest’s TV ad here.
What Are Your Thoughts?
Which story interested you the most in today’s 5:5 digital marketing news round-up? Feel free to comment via our Facebook and Google Plus pages. Alternatively, if you prefer to tweet us, feel free to to tweet James, Mark, and myself (David Dhannoo).