Your Weekly AR & VR Review

POSTED BY   Jonathan Wood
4th June 2017
Your Weekly AR & VR Review

Hey everyone,

Well, it’s been a busy week on my end and I am looking forward to a relaxing Sunday.

Been another hot and sunny week and I have been making the most of having the roof down on my MX-5, yes I know it’s a girls car but it’s so much fun to drive and it’s a great way of keeping the tan topped up!

Right, let’s get started as I am sure you’ve all got things to be getting on with.

Your Weekly AR & VR Review

1.The Most Socially-Shared VR Story Of The Week

I’m having to repeat last weeks most socially shared article as it seems Topshop are still dominating the VR scene.

Splash is a virtual slide/waterslide located at Topshop’s flagship’s store in Oxford Street, London, I haven’t tried it out yet but I would love to!

It really shows off the power of VR marketing and it just screams SUMMER’!

Shoppers who take on the VR activation with Oculus will start their journey on a giant inflatable before being plunged into an uncanny Oxford Street via the mind-boggling blue slide, sounds awesome and I will definitely have a go.

2. The Most Socially-Shared AR Story Of The Week

We all know that China loves European footy but is this is just taking the piss!

China is set to open the doors shortly to a brand new amusement park themed on Barcelona and Argentina star Lionel Messi, I wonder how his teammates feel about this?

The Messi Experience Park will have more than 20 attractions throughout the site, I think I’d rather go to Spain, wouldn’t you?

The park will open in 2019 and the plan is to utilise virtual and augmented reality technologies to offer football training sessions, entertainment and displays of Messi’s performances throughout his career, it’s a cool concept but it sounds more like a museum to me!

What’re your thoughts?

3. Surgery In Virtual Reality

Love articles like this, so interesting seeing how VR is revolutionising healthcare.

Fundamental VR, based in London and Guildford, has recently added a haptics element to virtual reality to allow medics to train without having to test out their nascent skills on an actual patient.

Amazing, most doctors and nurses around the world are probably not even aware of haptics and its benefits.

The system combines the HoloLens headset and the company’s software with a stylus connected to a standard-issue mechanical arm.

The stylus appears as a syringe in the VR world the wearer sees, with one button to empty the syringe, and another to refill it.

Moving the stylus in the real world moves the syringe in the simulation, and when the virtual needle meets the virtual skin, flesh, or bone, the varying resistance of the material is transmitted through the stylus to the user, giving them a powerful facsimile of a real-life body.

Do you guys remember the game Operation, well imagine that with haptics! 🙂

4. Holographic Fitting Rooms

I’m not a fashionable person but even I could have a bit of fun with this… would you use a mixed reality shopping experience to try before you buy? As someone who hates trying on clothes in tiny fitting rooms, I definitely would!

Using the MS HoloLens as a “creative tool you can explore styling different pieces of the 70s, 80sc, 90s virtually before purchasing

In theory, it means that internet shopping is about to take another swipe at the high street because if could mix and match different pieces of clothing on your virtual holographic mannequin then why wouldn’t you?

5. Virtual Reality – Hospice Patients Check Off Their Bucket

The final article of the week and it’s a lovely way to end the review, more importantly, it’s amazing to see VR having a such a positive impact on someone’s life.

I won’t spoil it, just have a read through and let me know your thoughts.

TDMB

I really enjoy writing my weekly reviews, as I have always been passionate about technology and the benefits it can bring. It’s great that I can bring this passion to my day job, as the Operations Director for TDMB.

As some of you may already know, we’re a small marketing firm based in Surrey. I am pleased to say that we are doing some great work in the VR and AR space, as well as other exciting technology sectors as well, such as AI and blockchain technology and 3D printing tech.

If, by any chance, you’re interested in talking about your company’s digital marketing strategy in the world of tech, please get in touch.

The whole team are techie evangelists at heart, with a strong background in digital marketing. Together, our aim is to bring our skills and our passion together and do our bit to make great tech companies shine.

If you’re interested in AI, my colleague Michele, our Head Content Strategist, produces an amazing weekly review. If you’d like to sign up please email – [email protected]

Also, James, our Founder, writes one of the best PropTech reviews in the space. To sign up please visit – http://www.jamesdearsley.co.uk/

Enjoy your week, whatever you’re up to!

Catch up soon.

Jonathan

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Jonathan Wood

Jonathan Wood is Business Development Manager at TDMB Tech. A passionate tech geek, he loves talking to anyone and everyone working in the world of technology. He’s also a massive advocate for getting tech companies the exposure they need to build their presence within the booming technology industry. Aside from his love of tech, Jon is also a long time Spice Girls fan (he was a member of their fan club throughout the nineties). If you would like to get in touch with him, either about Technology or The Spice Girls, you can drop him a line on Twitter, LinkedIn, or email him directly: [email protected]

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