The Mid Week Marketing Mix

POSTED BY   tdmbadmin
16th June 2014
The Mid Week Marketing Mix

Welcome to the first ever Mid Week Marketing Mix. A new show with only the best guests and the most up to date news about the digital marketing world.

Today I (+James Dearsley) had the privilege of having expert guests +martin shervington +David Amerland +Kath Dawson +Ronnie Bincer and special guest Lior Degani for a quick fire update on all that is new.

Our Aim:

To discuss only what is new and exciting in the key areas of marketing; an education and overview for both viewers and filmstrip guests.

Format:

These will run every two weeks and there will be 5 segments, each 10 minutes long. These segments will include a segment on each of these areas (today our guests talked about their specialist subjects) :

1/ Google+ +martin shervington
2/ Other Social Platforms +Kath Dawson
3/ SEO/Content Marketing +David Amerland
4/ Video Marketing and Hangouts +Ronnie Bincer
5/ Special Guest slot – book launch, influential website owner or influencer Lior Degani

We have time stamped each section so you can go to parts of the show that interest you the most.

0:00

Introductions

1:27

Section 1!+martin shervington  introduction to “Google my business”

3:55

+James Dearsley  screenshare of google my business

5:16

+James Dearsley  talks about g-plus business pages experience with clients – gives his view

6:23

+martin shervington mentions how to get started wth google my business

8:09

+Ronnie Bincer  screenshares a question about service area

10:26

+James Dearsley  screenshares showing knowledge graph 5 reviews for stars to show

11:22

Section Two! +David Amerland  SEO/Semantic views- structured data

13:09

Forming a digital presence

13:36

Simplify your approach online social media, Youtube, needs to be in place

14:25

Google is moving very quickly

15:54

Google creating structured index

16:31

Google creates virtual monolopy

17:38

Facebook – what is the future?

18:18

Google way ahead of competitors

18:39

Facebook search

19:56

Google has a competitive advantage

21:14

Google/FB comparison

24:05

Search will change drastically

25:23

+martin shervington gives his opinon about FB/Oculus/virtual reality

27:00

Returns to +David Amerland  – views on virtual reality

29:04

Section Three +Ronnie Bincer and Hangout Tips

29:30

+Ronnie Bincer  gives his thoughts on hangouts

30:54

Chromebook and web RTC hangouts – Big News

31:37

Web rtc explained

32:07

Public view count for hangouts

33:37

Unlisted HOA – a different technique

34:36

Private broadcasting and what to do it

36:38

Private Hangouts – best tool to use for collaborating, engaging

36:59

Chromebook question answered by +Ronnie Bincer

38:24

Section Four! +Kath Dawson  introduction

39:41

Screenshare presentation

41:20

Simply measured FB engagement declining by 40% (h/t +Kevin Shively

41:50

Digital marketing answers show screenshare (large h/t +Eric Enge +Mark Traphagen

43:05

Social Media Today : Analytics and ROI screenshare

44:00

+Kath Dawson  Always ask what success looks like

44:17

Screenshare on 3 simple ways to measure your social media results

45:20

Data Never Sleeps screenshare

48:18

Final Section +Lior Degani from Swayy.co intro

48:40

Lior gives an insight into Swayy

50:21

Lior screenshares Swayy site

52:14

Lior gives post/schedule example

53:19

Lior states Swayy also provides analytics

56:48

Conclude the show and mention the next one. Thanks all.

0

tdmbadmin

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