Digital Marketing News – All of the Latest Updates – Your Alternative Source
Hi guys hope you’re having a great week so far and welcome to another 5:5 digital marketing news edition. As usual, we will be looking at an array of digital marketing news from the past week and kick things off from looking at Instagram video slowly gaining traction among brands after 3 years to looking at Golden State Warriors’ Stephen Curry launches social media management platform for athletes. We hope you enjoy today’s round-up!
Instagram Video Slowly Gains Traction Among Brands After 3 Years
Instagram started letting people post videos in June 2013. In October 2014, it rolled out its first video ads. But even now — nearly three years since the first videos were uploaded to the Facebook-owned app — video is still a new format for brands on Instagram, one that’s growing in interest but limited in adoption. (Marketing Land, March 2016)
Video ad-tech firm Pixability conducted research on branded video ads fond out that on average, brands posted 50 percent more organic videos per day in January this year than they did in January 2015.
Pixability looked at 50 Instagram accounts run by brands including the likes of Mercedes-Benz, Bud Light, Pepsi, Skittles, Taco Bell and Ford. Their conclusion was brands are still posting way fewer videos than photos. In January 2016, all of the brands that Pixability researched combined to post, on average, 4.06 videos and 44.16 photos according to Marketing Land’s Tim Peterson.
John Baker, chief data scientist at Pixability describes Instagram as ‘look, like and swipe’ platform, people look and the images, like them, and move on.
However, it’s not all doom and gloom for video based content on the platform, according to an Instagram spokeswoman, the amount of time people spent watching videos on Instagram has increased by more than 40 percent over the past six months.
According to Pixability, even if Instagram still isn’t made for watching video based content, videos from brands aren’t unwelcome. What is very interesting to see is that videos brands post to Instagram receive 2.4 times more comments, on average, than their photos — but only half as many likes.
Interested in this topic? Read more here.
LinkedIn rolls out new ad targeting features
The new feature, which has been out for the past six days, now makes it possible for advertisers to aim sponsored InMail and sponsored updates towards businesses which they want to generate sales from according to The Drum.
The head of products for LinkedIn Marketing Solutions, Russell Glass, explained to Tech Crunch that the company-targeting features currently available were inefficient because of the manual process and the cap of 100 companies and so changes were made to support account-based marketing (cited in The Drum, March 2016).
LinkedIn Account Targeting will allow businesses to input their own list of accounts which LinkedIn then cross references to create a user segment for ad targeting, in addition, this would allow marketers to become more aligned with what the sales team is already doing.
What Snapchat could look like in the future
Snapchat as we know is already huge, with 8 billion video views per day and 100 million daily active users. However, one fan, Oscar Lance has his own ideas on how the app could be improved.
Lance has created his very own website devoted to Snapchat and has put together his ideas on how to improve it (which you can view here).
What’s particularly interesting is that Oscar doesn’t work for the company, he has come up with future ideas by himself as his website demonstrates His ideas include improving the search function, adding the ability to tag friends, making Snapchat profiles, and several changes to Snapchat Discover according to Business Insider.
The final year student at Hult Business School in London admitted that he’d like to end up with a job at Snapchat as result of the project. He told Business Insider that he had no intention of building the website so get a job at Snapchat, his intentions were linked to his sheer passion for technology.
If you could, what features would you add to Snapchat?
Google Image Search Tests Coloured Filter Buttons
According to Search Engine Land, Google is testing a different style of filter buttons for their image search results. The filter shows up on desktop image results for some and uses different colored backgrounds to enhance search options.
Last August Search Engine Land reported that Google began showing these filter buttons in the mobile image search results. Now, it appears Google is testing them on desktop as seen above.
Image Source : Search Engine Land
Warriors’ Stephen Curry launches social media management platform for athletes
Golden State Warriors’ point guard Stephen Curry has launched his own startup aimed at helping athletes optimise their social media channels and engage more efficiently with fans.
Slyce, which is based in California, promises to improve the way athletes and other influential people engage with their followers on social media by making it more organised and filtering out much of the noise according to The Drum.
It integrates with Facebook and Twitter and acts as an intermediary between athletes and their fans by sifting through inbound traffic in order to filter out the most relevant comments.
Slyce is ideal by providing athletes with the most contextually-relevant and appropriate questions, Curry mentioned that sifting through thousands of comments “was a pain in the butt”. Thanks to Slyce this is no longer the case.
The Golden State fan favourite used the platform in a recent Q&A with fans in which he answered 35 questions which Slyce had filtered down from 1,000, below Curry tweets his Slyce Q&A.
— Stephen Curry (@StephenCurry30) 27 February 2016
Slyce plans to work with brands to help them deliver more efficient campaigns with their sponsored athletes who can then use the platform to share it with fans and make their interaction even more personal.
What Are Your Thoughts?
Which story interested you the most in today’s 5:5 digital marketing news round-up? Feel free to comment via our Facebook and Google Plus pages. Alternatively, if you prefer to tweet us, feel free to to tweet James, Mark, and myself (David Dhannoo).