Digital Marketing News – All of the Latest Updates – Your Alternative Source
Hi guys hope you had a great weekend and welcome to our weekly 5:5 digital marketing news edition. As usual, we will be looking at an array of digital marketing news from the past week and kick things off with two of our main interests here at The Digital Marketing Bureau, tech and social media, and look at how Facebook wants to add social to VR to looking at Google’s page speed. We hope you enjoy today’s round-up!
Facebook wants to put the ‘social’ in VR
Samsung’s recent Galaxy S7 keynote was full of surprises when Facebook head honcho Mark Zuckerberg walked on stage to talk about how putting on a VR headset can actually be social.
Zuckerberg told the audience that “Pretty soon, we’re going to live in a world where everyone has the power to share and experience whole scenes, as if we’re there in person.” (Cnet, February 2016).
In addition, the Facebook CEO mentioned that more than one million hours of video have already been viewed in Samsung’s Gear VR headset, and millions of new users will be able to try the VR headset this year.
Whilst Zuckerberg was providing an insight into the VR experiences, the company simultaneously announced the creation of a dedicated “Social VR” team.
The social VR team will explore how people can connect and share using today’s VR technology, as well as long-term possibilities as VR evolves into an increasingly important computing platform as mentioned on the company blog.
What do you think about Facebook and VR? Do you think it will be enhance our social experience? Or do you think it will become a fad?
Google Removing Ads From Right Side Of Desktop Search Results
Google’s desktop search results page is undergoing a change that will mean fewer ads displaying for many queries. (Marketing Land, February, 2016).
The search engine giant is rolling out a change globally which will elimate the ads that we are so used to seeing on the right hand side of Search. It affects all queries in all languages around the globe. Th change will also bring Google’s desktop search results page closer with mobile search results, where ads do not fit on the right hand side of the screen.
So how is Google does to display future ads? They plan to add a fourth ad above the search results, but only on the grounds to serve highly commercial queries. E.g. “car insurance” or “hotels in New York City” as one spokeswoman told Marketing Land (view the article here).
Image Source : Search Engine Land
Facebook’s Instant Articles Available to Everyone From April
Good news for content writers out there, Facebook,s Instant Articles feature will available from the 12th of April.
Previously, the platform was only available to a small test group of a few hundred publishers.So what’s the purpose of Instant Articles? In a nutshell it aims to solve the problem of slow-loading content on mobile devices. Web articles take an average of 8 seconds to load on Facebook’s app, which is the slowest of any single content type. Instant Articles is said to be able to load articles up to 10 times faster than standard mobile web articles according to Search Engine Journal’s Matt Southern.
What’s very appealing about Facebook’s Instant Articles is that users have full control of how their article is displayed, in addition, publishers can even sell their own ads direct to advertisers for placement in Instant Articles and use their own analytical tools such as Google Analytics to track performance.
Sound appealing? Here’s more, publishers will keep 100% of the revenue made from ads not sold through Facebook. For more info on Instant Articles, click here.
Image Source : Instant Articles
Will 2016 be the year of Snapchat for advertisers?
For most advertisers, the quickest win available to them on the social app has been to bypass its enormous ad prices and get influencers to push messages out through their channels. It’s meant that many marketers are carefully considering Snapchat on a brand-by-brand basis as to the appropriateness, role and nature of content in this environment and indeed the reach opportunities as mentioned by The Drum’s Seph Joseph.
The messaging app wants to be a premium media buy and executives have been meeting with agencies in the UK since the start of the year to discuss future opportunities around sport and music, both of which are pitched as big opportunities for potential advertisers.
As we all know, predominantly, Snapchat has a teen based audience, however, brands such as Unilever believe that if an older audience starts to use Snapchat more, then even more revenue would soon follow.
The issue at the moment, as The Drum discovered when interviewing industry based people is that some aren’t sure whether to build an audience now, while there’s a lack of competition, or wait to see what tools they are given.
A creative strategist and digital experience specialist from Adidas told The Drum that it is going to be interesting to see how Snapchat grows up because it’s just so fundamentally different and offers a unique experience.
It seems that brands such as Adidas are testing the water so to speak with the platform, for now there are a quite a few uncertainties to use Snapchat for marketing. I suppose for now, brands will play a waiting game and waiting to see if Snapchat will roll out more tools that will cater for promoting their brand at a reasonable cost. Read more on Snapchat via The Drum, click here.
Google Search Is Slower Than Other Search Engines On Mobile, According To Google
I bet this headline surprised you! Yes, that’s right Google Search on mobile is slower compared with Yahoo and Bing. Google’s mobile search scored 59/100, in contrast, Yahoo Search and Bing’s mobile speed scores were 100/100 and 77/100, respectively and even DuckDuckGo beat Google and scored 71/100.
This is embarrassing for Google, they have spent $1 billion to secure its spot as Apple’s default search engine on iOS. They might have scored full marks when it comes to user experience, but for speed, it seems the tortoise has caught up with the hare on this one. Read more here.
What Are Your Thoughts?
Which story interested you the most in today’s 5:5 digital marketing news round-up? Feel free to comment via our Facebook and Google Plus pages. Alternatively, if you prefer to tweet us, feel free to to tweet James, Mark, and myself (David Dhannoo).