Irrespective of its size, your business’s reputation matters – and being aware of/able to comment on blogs, amazon reviews, tweets and Facebook comments is vital.
If (and when) you have the correct social media monitoring strategy in place, you will know:
- how many people are talking online about you
- who is saying what
- how influential are they
- the breakdown of sentiment:
positive, negative or neutral
- which sites are commenting about your brand
- if the comments are local, national, international.
So – assuming you agree you need it, do you
want/have time to do it yourself? And if so, of the
plethora of online & social media monitoring
software (whose services vary almost as much as
the prices), which is the right one for you…?