SEO is the most common form of online
‘advertising’. A mystery to many people, to others
it may appear deceptively simple; but the field is
complex and constantly changing.
The holy grail of any website is to appear at the
top of the first page of the leading search engines’
‘natural’ or unpaid search results. Each search
engine is continually evolving complicated, closely
guarded mathematical algorithms that determine
which site should be at the top of its returns. So
being on page one is tough to accomplish, unless
(like our team) you’re equipped with the expertise,
right tools – and a willingness to work hard!