marketing for the social age...

pinterest for business

Pinterest is another of the fast-growing visual
Social Networks that businesses are trying to
understand and plan a marketing strategy for.

A pin-board style, image and video sharing site, it
allows users to Like or ‘re-Pin’ other people’s ‘Pins’
or boards.  Here are a few pinteresting facts:

  • voted 1 of the Top 50 websites by Time Magazine
  • daily users have increased by 145% since the
    start of 2012
  • e-commerce expenditure from Pinterest is
    more than double that of Facebook
  • 68% of its users are female.

Pinterest is an interesting case study for any
business trying to find a footing in the visual
element of Social Networking. It is one of the
quickest websites to hit the 10 million user mark
and is said to be the ‘stickiest’ social network to
date – with visitors staying on the site far longer
than they anticipate.

Pinterest Pin

With Pinterest now driving
more traffic to websites
than LinkedIn, YouTube and
Google+ combined*, it’s an
important aspect of any
Digital Marketing Strategy.
*source: Shareaholic, 2012

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