marketing for the social age...

pay per click advertising

If done well, PPC can be an effective, quick, targeted and accountable way to drive traffic to your website within a given, adjustable budget.

Also referred to as cost per click/CPC and Google Adwords, PPC is a growing advertising medium whose main feature is you pay only when someone clicks on your ad.  In the case of Search Engines, ‘sponsored’ advertising slots appear adjacent to the ‘natural/organic’ results of relevant search queries; on content sites, an agreed/fixed price is charged when a display ad is clicked.

As ever, there are potential pitfalls – including not knowing the optimum search terms to ‘bid’ for, how much to pay, how best to monitor/analyse/refine the campaign, etc.  This is where we come in…

We specialise in PPC
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