Your company may have the most optimised website and the best social media strategy, but you also need great content to drive repeat traffic & business to your site.
The force behind many successful online brands, content marketing uses the premise that if you tell someone something they want to know, they’re more likely to be interested in what you have to offer…the classic win/win.
Content marketing can achieve a variety of business goals including lead generation, direct sales, thought leadership, etc. Ideally employed within a digital marketing strategy, effective content should:
- be relevant, easy to interpret
- resonate with your audience
- be presented so that your sales message appears secondary to the content
- be SEO-friendly.