Your Alternative Source For Digital Marketing News
Hi guys and welcome to yet another edition of our 5:5 : Five Top Digital Marketing News Stories. As usual, we have an array stories to share with you from Google Kills Off Google+ Local to an industry that we have a particular interest in (the real estate industry) and look at how it has been given a social media reality check.
Google Kills Off Google+ Local
As you’ve probably guessed by now Google loves to change things or kill things off ( look at Authorship for example!) this time they have axed Google+ Local.
The latest change came out of the blue on November 17th. Google gave very little warning or explanation to business owners about these changes, which has created plenty of confusion and frustration among many SMBs. (Search Engine Journal, December 2015)
So what has the search engine giant changed? These Google+ Local pages originally displayed all the vital data that Google holds about a business, and Google linked these pages from local and map search results.
If you are not familiar with Google Plus, the platform has had a major revamp (which happened last month), the pages are a lot more mobile friendly and the user experience has been made a lot easier to navigate and search.
As you can see in the above image, there isn’t really any info about the business. Before, you would see customer reviews, contact information, a map, opening hours, etc.
Google has moved the business info, to view information about the business, you now have to click on a small “i” icon which shows the opening hours, map, address, etc.
There’s no need to panic about this change, as Search Engine Journal writer Myles Anderson points out, that the reality is that very few search users actually visited/used Google+ Local pages because they got the information they needed from within search results pages.
He also mentions that nothing with Google My Business (GMB) has changed and you should continue to use your dashboard to manage your business information.
You can read more about Myles’ article here.
Image Source : Search Engine Journal
Yahoo Search App For iPhone Gets More Personalised
Last week Yahoo updated search app for iOS users . The app offers a range of new capabilities and utility and it’s fair to say that Yahoo has done a nice job with the UI and overall search experience.
I haven’t tried the app myself but from reading a few posts on the app, many are saying it has a similar feel to Google’s search app.
During the setup stage, Yahoo wants access to your contacts, calendar and location so that it can cater for a deeper and more personalised and meaningful experience. In addition, it also wants you to sign in to your Yahoo account for the full experience, though this is an optional requirement.
So what are you waiting for? If you are an iOS user try the app today!
Image Source : Search Engine Land
Facebook Provides Page Owners Tips On How To Improve Their Video Production Skills
This year has definitely been the year of the video and the numbers prove it. Mark Zuckerberg revealed last month that daily video views more than doubled since January and the view counts are now sitting at around the 8 billion mark.
Also this year Facebook has has rolled out many tools to help people with their video efforts on the platform. So many that there’s a good chance many Facebook Page owners aren’t aware of them. (Marketing Land, December 2015)
Last Friday, Facebook’s Anaid Gomez-Ortigoza wrote a blog post on using video publishing tools. Here are some of the main tips that were mentioned (below).
1) Schedule videos to automate your content calendar
A very handy feature, as Gomez-Oritgoza mentions, whether you’re planning an exclusive release or preparing for an under-staffed weekend, scheduling videos for your Page can help you organize and automate your content calendar on Facebook.
2) Set expiration dates for videos
Another cool feature from using Facebook video. You can also set an expiration date for your video! When a video expires it is automatically unpublished, which means it will no longer be visible on your Page or anywhere else it was shared on Facebook. This is particularly useful for videos with licensing restrictions.
3) Add captions to tell your story with and without sound
As you have in the news feed, videos have the sound on silent. Therefore, it’s important to think about how to tell your story without sound. Gomez-Oritgoza writes in her blog post that they have seen publishers provide text overlays and banners to keep viewers engaged even with muted audio, while others have experimented by narrating data points and statistics with moving graphics and images. An alternative is to add captions in order for viewers to follow along whilst the video plays, it’s definitely a handy feature to have even when the sound is turned on.
For more tips from Anaid click here.
Image Source : Marketing Land
Reddit finally builds an official Android app
It’s taken long enough. Social news site Reddit has finally come up with a core app for Android. The company has begun taking requests for access to a beta version of the app. (Venture Beat, December 2015).
Reddit mobile product manager Ashley Higgins posted in r/Android saying that “Now that we’re getting close to having something to share, we’d love to invite some redditors to participate in the beta to provide us with feedback and help identify those nasty bugs so we can squash them before wide release.”
If you love Reddit and are an iOS user you can use the Alien Blue app and prior to that they launched a AMA (Ask Me Anything) app (dedicated to the R/AMA subreddit) however the longer is no longer available.
If you’re interested in trying the app in its beta stages click here.
Image Source : Reddit
Real estate industry given social media reality check
Research from Australia shows that more than 500 real estate Facebook pages were being mishandled by many agents when it came to local marketing.
Starting with engagement and posting, analysis of 53,111 posts on 560 real estate Facebook pages found that the most popular time for agencies to post content was on Friday between 9am and 11am – even though this was actually a period of minimal engagement for the audiences of those pages. (Rebonline, December, 2015).
The research showed that peak engagement was on Monday between 9am and 12pm. That was followed by Tuesday 5pm to 8pm, Wednesday 5am to 8am, Thursday 1pm to 4pm, Friday 5pm to 8pm, Saturday 1pm to 4pm and Sunday 1pm to 4pm.
The data also showed that the top 10 real estate pages found that news represented only 8.0 per cent of their posts even though it delivered them their highest engagement rate, with 7.19 per cent.
The Australian report mentioned that agents need to develop a strong understanding of what resonates with their local community so that people will read, share and comment on their posts.
It would definitely be interesting to see if the same kind of research from the UK had similar results. Using social media for any local estate agent needs that local voice and as the above paragraph mentions needs those posts to be amplified by their audience from having likes, shares, and comments. Content should have the power to educate and entertain your targeted audience, from experience and looking at estate agent and realtor pages this hasn’t been the case with a lot of pages lacking consistency with their postings. Some still feel that just using a phone is enough to gain leads and to also help customers and this has to change in the industry.
What Are Your Thoughts?
Which story interested you the most in today’s 5:5 digital marketing news round-up? Feel free to comment via our Facebook and Google Plus pages. Alternatively, if you prefer to tweet us, feel free to to tweet James, Mark, and myself (David Dhannoo).