5:5 : Five Top Digital Marketing News Stories in 5 minutes – 12th November 2015

POSTED BY   Mark Grayson
12th November 2015

 

This week we look at a new Emoji Keyboard on the market, Facebook is still breaking records in terms of users per day, Advice on Hashtags, Why did Twitter Change the star? and Alphabet’s ambitious Internet plan.

Physical Emoji Keyboard! emoji_3490580b

They say a picture paints a thousand words… well a company called EmojiWorks has designed a full physical keyboard full of emoji characters.

It comes in 3 model types:
1. Basic emoji keyboard  $79
2. Mid-range emoji keyboard plus $89
3. Emoji keyboard pro for experts $99

Eight out of 10 people in the UK have used the symbols and icons to communicate, according to the Bangor University report, with 72 per cent of 18 to 25-year-olds adding that they found it easier to put their feelings across using emoji than with words. “Smiley face” is the most popular emoji symbol, followed by “crying with laughter” and “love heart”. “Beaming red cheeks” and “thumbs up” also make it into the top five.

 

Facebook suedOver one billion users, use Facebook on average a day!

Facebook now averages 1.1 billion users per day, according quarterly results announced on Wednesday, which also revealed the company made more money on mobile advertising alone than the whole business took in during the same period last year.

Facebook attributed 78% of its $4.29bn advertising revenue to mobile. All revenue across the business amounted to $3.2bn during the third quarter of 2014; this quarter, mobile ads alone accounted for $3.35bn.

Mark Zuckerberg said “Instagram has topped 400 million monthly active users, and that WhatsApp has passed the 900 million mark “and continues to be on a path to reach a billion users and beyond”.

“Business are lagging behind consumers in transitioning to mobile,” said Sheryl Sandberg, Facebook’s chief operations officer. The mobile ad market, she said, was booming as companies looked for platforms that had strong mobile penetration. “We’re really pleased with the marketer demand for Instagram ads.”

Looking to the future Zuckerberg said that he is committed to Oculus and virtual reality for the long term. He said  “We think the next thing that will be huge will be video and immersive experiences, both in terms of the content they share on Facebook today, and in terms of premium short-form and long-form.

Why should you use hashtags? images

Hashtags have evolved over time. Organisation predominantly use them for tracking and participating on social media. Some organisation own their own hashtag and use it through out their marketing materials.

According to Justin Garrity, president of social media management platform Postano, hashtags have become a standard call to action in advertising campaigns.

When you look at the end of a TV commercial or print ad, you often see a hashtag. I think brands are looking forward to that conversation and they want to make sure people get involved.

Indeed, hashtags can be particularly useful for brands that want to:

1. Spark and track a conversation online
2. Tune into and capitalize on a timely and relevant conversation already taking place, or create a call to action that integrates offline and online campaigns.

You need to ask yourself what is the purpose of your hashtag.

Twitter going HTTPSTwitter: The star has fallen.

Twitter has changed the star to a like Akarshan Kumar explains:

We are changing our star icon for favorites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.

The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.

What is you opinion, how do you feel about it?

 

Alphabet’s ambitious Internet plan.India might be the next to adopt Project Loon.

Project Loon’s next test location might be India, according to Alphabet’s

Alphabet and the Indian government. It follows an announcement last week that three major carriers in Indonesia would test Alphabet’s Internet balloon program next year.Unknown

Alphabet, the holding company responsible for Google and Nest Labs, has been testing the balloons for over a year. In that time, it has improved accuracy, time spent in the air, and Internet range. The company now believes it is in a position to offer the balloons as an alternative to traditional networking. India has one of the lowest Internet adoption rates, with only 17 percent of the 1.2 billion people in the country having regular access to the Internet according to the World Bank.

 

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Mark Grayson

Mark Grayson is the Senior Account Manager at TDMB. He comes from an Education background, having previously worked as Head of IT in secondary education, hence his interest in Technology in Education. He is also a gifted pianist, as well as being skilled in digital marketing, and is possibly the happiest, most positive person on Earth.

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