The Mid Week Marketing Mix SEO and Social Analytics 25/3/15

POSTED BY   tdmbadmin
19th March 2015
The Mid Week Marketing Mix SEO and Social Analytics 25/3/15

 

The Mid Week Marketing Mix – bringing you the latest social and digital marketing news by the most influential and/or opinionated guests

On this Week’s Midweek Marketing Mix, SEO firm SEMrush‘s Olga Andrienko and Elizabeth Lavrienko gave us an insight into their fascinating platform as well as the latest marketing news. Simply Measured ‘s Kevin Shively  looked at the Meerkat app in numbers and Andrij Harasewych shared his own personal experiences of using the app.

Below the video you will find a host of time stamps that mean you can skip to the bits that you are interested in.

Section One2:38 What’s Meerkat all about? Andrij Harasewych goes into detail

Section TwoOlga Andrienko  Elizabeth Lavrienko from SEMrush  additional marketing news and an insight into the SEMrush platform – 32:55 Facebook recent acquisition (TheFind) (http://goo.gl/k4lL5W) Olga Andrienko  reveals all

 

0:00 James Dearsley  introduces today’s show, gives basic housekeeping

2:38 What’s Meerkat all about? Andrij Harasewych  goes into detail

3:42 Andrij Harasewych  sums up Meerkat in six words

4:28 91 thousand Meerkat videos made so far explains James Dearsley Kevin Shively

6:12 Kevin Shively  screen-shares Meerkat Simply Measured  data, specifically from the  U.S.

7:12 Kevin Shively  looks at global data from Meerkat activity

8:41 60,000 Meerkat views a day in recent U.S. data from Simply Measured   reveals Kevin Shively

11:16 Andrij Harasewych  talks about watching Meerkat streams

12:44 Should be looking at live streaming in general – it’s all about connecting with your audience Andrij Harasewych

14:00 James Dearsley  shares his views on Meerkat

16:25 We have to see how Meerkat evolves mentions Andrij Harasewych

17:21 Andrij Harasewych  gives the negative views on the app

19:47 James Dearsley  talks about the privacy issues of using apps such as Meerkat

21:20 Average user (in America) uses 522 MB of data a month James Dearsley  quotes

22:58 4MB of data a minute using meerkat James Dearsley  quotes

23:22 150 MB  an hour of using Meerkat explains James Dearsley

24:48 Data doubled at South by Southwest event compared with last year mentions James Dearsley

27:00 Kevin Shively  James Dearsley  talk about Periscope (http://goo.gl/IE00uT)

30:20 Meerkat is based on your audience mentions Andrij Harasewych

Section Two Olga Andrienko  Elizabeth Lavrienko from SEMrush  additional marketing news and an insight into the SEMrush platform.

32:55 Facebook recent acquisition (TheFind) (http://goo.gl/k4lL5W) Olga Andrienko  reveals all

35:56 Are social networks keeping people in their own backyard? questions James Dearsley

37:07 Reliant on platforms’ algorithms on what you are seeing mentions Kevin Shively

39:18 Andrij Harasewych  uses government example of concept of keeping social platforms closed

41:08 Have to go to multiple areas to find the common story/trend Andrij Harasewych

42:23 Olga Andrienko  you have to be there on social media – you cannot ignore it

43:06 Olga Andrienko  talks about engaging with SEMrush audience

45:10 70 million dollars of tweets were sold last year mentions James Dearsley

45:43 Kevin Shively  views his thoughts on Twitter data being sold

46:10 If it helps marketers and helps get insights about customers – Olga Andrienko favours tweet data being sold

48:40 Why should we be using SEMrush? James Dearsley

49:34 Olga Andrienko and  Elizabeth screen-share about the SEMrush tool

50:07 Used for the likes of competitive research, marketing trends monitoring

50:48 Elizabeth and Olga Andrienko  screen-share how SEMrush can identify Google update penalties such as Panda

51:28 Elizabeth and Olga Andrienko  screen-share about keywords tool feature

52:44 Finding your local competitors through using SEMrush

53:28 Optimizing headline titles – the platform looks at keywords that are suitable for your content marketing

54:17 Hastag ideasSEMrush recommends suitable keywords from their database

55:04 Mobile search rankings – can track competitors’ keywords

56:03 Landing page rankings – tracks selected URLs

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tdmbadmin

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