The Facts of Augmented Reality

POSTED BY   Michele Baker
30th September 2014
The Facts of Augmented Reality

AR timelineMost of us understand the basics of AR, but do we really know just how influential it has been and will become? Here at the DMB were big on AR and think it is the future. Here are some facts about the growth of AR, what we can expect from it in the coming years, and where it will take us as consumers and smartphone users.

The History of AR

  • TV weather reports adopted the first application of AR on TV in 1975
  • The term ‘virtual reality’ was first coined in 1989 by Jaron Lanier
  • The first AR apps came to smartphones in 2008
  • In 2010 the annual revenue generated by mobile AR apps and services was 2 million dollars.
  • In 2011 118 million AR apps were downloaded to smartphones and tablets
  • In 2013 there were 60 million mobile AR users
  • AR generated half a billion dollars in global revenue in 2013
  • Tesco, Meta, Volkswagen, and Ikea are just a few of the companies who introduced AR apps in 2013

AR Today

  • AR is now a multi-million dollar industryMarketing AR
  • The exponential growth of AR is a direct result of consumer addiction to smartphones and tablets
  • Particularly over the last 12 months there has been a real increase in the use of AR as a marketing tool
  • 30% of smartphone users in mature markets use AR at least once a week in 2014
  • Today more than 864 million smartphones have AR technologies enabled in them
  • Boeing, BMW, and Volkswagen already use AR on their assembly lines

The Future

  • It is expected that by 2016 the revenue for AR technology will be 600Download AR billion dollars
  • Projections suggest that AR apps will generate 5.2 billion dollars in revenue by 2017
  • Market research indicates that as many as 2.5 billion AR apps will be downloaded onto smartphones and tablets by 2017
  • The compound annual growth rate (CAGR) of global augmented reality market between 2013-2018 is 132%
  • It is predicted that by 2018 there will be 200 million mobile AR users
  • By 2020 103 million automobiles will contain AR technology
  • Plans have been set up for an AR contact lens prototype by researchers at the University of Washington. They will be used first by the US military.

It is obvious that AR is big business, and one that is growing fast every year. We have barely scratched the surface of AR yet, and lots more exciting developments await us in the coming decades. Keep your eyes peeled.

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Michele Baker

Michele Baker is the Senior Content Strategist at TDMB. She began her journey into tech marketing via a Masters in Creative Writing, evolving from a prize-winning poet and short story writer to a futuristic content guru. Michele now writes endlessly about all aspects of technology, hosts the TDMB Presents… tech podcast, and speaks at numerous tech and marketing events.

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