Riverlight is a new off plan development on the South of the River Thames. St. James, its developer, are one of the first to incorporate Augmented Reality as part of its marketing and PR campaign. Personally, as perhaps you would expect, I think this is a great idea but it is purely as I feel the application is there. It is a good example of using Augmented Reality for real estate.
For a long time Augmented Reality (AR) has been seen as a gimmick but we are starting to see its application with a hard nosed commercial perspective. Here for example St. James have incorporated AR within its brochure. It is by no means perfect but with over 50% of all buyers now coming from outside of the UK, who may never get to go to a developers Showhouse, it is a smart move. Suddenly your client wherever they may be in the world can get a feel for the development and from the comfort of their own home. A large shift in buyer psychology and one that I predict will only grow in coming months and years.
The quality of the rendering on this piece of AR is particularly good and though other examples I have already showcased give the user far more interactivity (to go inside an apartment for example) the external design here is second to none – this after all is a live example and will have been constrained by budgets.
The level of detail that has been put in here is impressive and I particularly like the map function which has almost limitless application.
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A good example of how you could use Augmented Reality for Real Estate and do subscribe should you want more reviews about AR and any other digital marketing direct to your inbox.